This is 'manna from Heaven' for local radio. Whilst it may be more fashionable these days to talk about music, imaging and huge promotions, there's still a place for good, old fashioned stuff like relevant, useful local content. Information that can make a real impact on peoples' lives.
We win on so many levels:
- Radio is generally 'live' so we can respond to rapidly changing circumstances;
- Local radio can focus on what's happening in a well-defined area making it more reliable than any other medium;
- Radio is a trusted medium. By providing a professional service during spells of bad weather we can maintain and enhance this perception.