Thursday, 2 February 2012

Bad Weather

It looks like we have another cold night ahead - and there's even talk of snow!

This is 'manna from Heaven' for local radio. Whilst it may be more fashionable these days to talk about music, imaging and huge promotions, there's still a place for good, old fashioned stuff like relevant, useful local content. Information that can make a real impact on peoples' lives.

We win on so many levels:

  1. Radio is generally 'live' so we can respond to rapidly changing circumstances;
  2. Local radio can focus on what's happening in a well-defined area making it more reliable than any other medium;
  3. Radio is a trusted medium. By providing a professional service during spells of bad weather we can maintain and enhance this perception.